Athletica Sport Systems Inc. is pleased to announce the release of a new and innovative Digital Dasher Board System – Crystaplex^® LiveLED.

The development enhances fan experience by providing game day presentation and goal scoring celebrations right at Ice Level complimenting the LED Ribbons and Media Cubes throughout the facility.

The full perimeter capable system also allows for increased sponsorship revenue as the static dasher adverts are replaced in real time, providing direct impressions and full arena branding capability.

The proprietary LED technology is completely new and unique to the North American market. This development brings enhancements to fan experience and increased sponsorship opportunities.

Interchangeable advertising content effectively multiplies revenue streams.

Instead of selling a single ad for the season, venues can customize their in-game messaging in a way never before possible.

Until now, static and thus semi-permanent adhesive ads have been installed on the dasher boards pre-game or even pre-season. With Athletica’s LiveLED, screen content can be varied and targeted for each event, sponsor, and audience throughout the season.